FPR was founded by a Realtor who was passionate about helping Realtors keep more of their commissions and have a more enjoyable place to work.
Roberta left a major brokerage because she wanted to keep more of her commissions and found First Place Realty. She purchased the brokerage from the original owner and grew the brokerage from 20 Realtors to the largest independent brokerage in Alberta, maintaining all of the core principles and values that led her to make the switch.